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Dan Ariely recetly wrote a column in the Wall Street Journal entitled

The Secret to the Best Gifts“. Very entertaining article.

Key messages : People feel guilty buying expensive things. They also feel guilty when consumption is accompanied by payment. Hence the popularity of gift cards etc., (I could also argue that gift cards are popular because it makes gift giving stress free)

Essentially, his recommendation, buy someone a gift that he/she would feel guilty buying on his/her own. 

My favorite part of the article is this quote:

Woody Allen might have said it best in the Manhattan taxi ride when he turns to his date to say, “You look so beautiful, I can hardly keep my eyes on the meter.”

BTW, if you have not read “Predictably Irrational” by Dan Ariely, please do. It is a highly entertaining tour of human judgment and decision making biases. He also has a new book out. Have not read it yet.


Written by asterix98

November 29, 2010 at 4:49 pm

Posted in General, gift giving

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